Ana Serrano

Director of CFC Media Lab, Canada
Participated in CROSSOVER NORDIC 2008, CROSSOVER CHANNEL 4

Ana_serrano

Ana is the Director of CFC Media Lab, a world-renowned new media research, training and production facility created in 1997 by the Canadian Film Centre (CFC).  As director of CFC Media Lab, she provides strategic leadership, fiscal development, program design and creative direction for all of the Centre's new media initiatives, including the development and production of a diverse range of critically acclaimed interactive narrative prototypes.

In 2003, Ana was recognized for her contribution to Canada's new media industry with three Canadian New Media Awards including Industry Advocate of the Year, New Media Educator of the Year and New Media Visionary. In addition, she was selected to be the sole Canadian expert panel member for the 2003 and 2005, World Summit Awards, part of the United Nations' World Summit on the Information Society. She has also co-developed the Bell Globemedia Content Innovation Network, a partnership with the Banff Centre for the Arts and L'INIS, thus founding the Interactive Project Lab, a unique alliance of knowledge, resources and funding fostering the creation of innovative projects and viable start-up new media companies. In 2000, Ana produced the Great Canadian Story Engine Project, a national tour and bilingual website that serves as an interactive storytelling community where all Canadians can share personal stories about their experiences inCanada.

In 2004, she created Canada's first interactive feature film program designed to create, develop, produce, distribute and market long form interactive narrative works. Ana most recently served as executive producer, producer and interactive architect of Late Fragment, the Interactive Narrative Feature Program's (INFP) first project, created in co-production with the National Film Board.  Late Fragment,  North America's first interactive dramatic feature film, received its world premiere in September 2007 at the 32nd Toronto International Film Festival (TIFF), as part of the Future Projections program.

Named one of Canada's 100 Canadians to watch in Maclean's Magazine, Ana is active on the boards of Artscape, Laidlaw Foundation, M3F, and several start-up companies focused on interactive entertainment and adjudicates awards for the Webby, Resfest, CNMA, and others. She teaches at York University's Communication Studies Department and frequently speaks at new media and film festivals throughout the world about the emerging realms of interactive art and entertainment.

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Commissioning The Future is the new European training initiative for commissioning editors and funders, developed by Crossover (UK) in partnership with Documentary Campus (Germany) and Sheffield Doc/Fest (UK).

We strongly believe that it is vital to train the decision-makers in order for the convergent marketplace to really thrive. Therefore we have developed this new European training course offering three five-day long creative and commercial innovation labs, focused on commissioning for the emerging convergent digital media ecology.

 

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